We designed and built a WordPress Website for 4Runner Sports Surfaces
4Runner sports surfaces website predecessor was a flat html build that relied on PDF downloads to deliver information about their products.
The brief was to bring the website up to a modern standard, utilising all current technology available. The previous website did not rank very well (if at all all) on any popular search engines.
We decided upon a design theme that took inspiration from the main product – sports hall flooring. We used thick lines, that mimic the floor markings, to separate off the sections of information carried on each page. We used an overall colour palette that also reflects the colours of the sports floors and markings. Together the concept creates a synergy between the website design and the product which portrays professionalism and effort.
4Runner Sports Surfaces have provided sports surfaces for some the most well know sports teams and providers throughout the UK and the world. However you would have been hard pushed to know this from their previous site. It was only on closer inspection of the PDFs (after being downloaded) we discovered lots of amazing past and previous clients. Some of these clients logos now sit on the homepage in full view for everyone to see. They also link to blog posts and case studies.
The new WordPress website loads fast and is fully responsive, which means it is optimised across desktop and all mobile devices.
80% Overall increase in website traffic
Now ranked on page 1 of Google for 4 of their 6 categories
Significant customer inquires increase reported from client