An eCommerce website redesign for the Somerset Cheese Company
The Somerset Cheese Company specialise in making award winning, delicious handmade cheeses.
Their old website wasn’t reflecting that quality and the eCommerce section was hardly functional.
The Somerset Cheese Company wanted a bold, strong and confident eCommerce website redesign with easy browsing of their product range, in addition to working seamlessly on any device. They also wanted to have a blog that they could update themselves with news stories and notices of which markets they attend.
We built them a customised WordPress website with WooCommerce providing the eCommerce functionality.
We used a combination of WordPress and WooCommerce to create a great online shopping experience.
Looking at the analytic data from the old site helped us to highlight the areas which needed improving. These included increasing the default text size and putting more emphasis on the individual products.
Once we had established a typeface and colour pallet, we created an initial design visual of the website home page. We wanted to get the client involved in the design process as soon as possible so they can provide feedback.
We created wireframes for the layout of the pages and a couple more Photoshop visuals to further establish a style guide for the website.
We redesigned the Cheese Company eCommerce website checkout user experience from the ground up to ensure a smooth user experience.
Detailed view of the product page for the new eCommerce website.
The finished website uses beautiful photos of their cheese to highlight the quality along with a colour palette that provides a subtly rustic yet playful backdrop. The site is responsive and looks great when viewed on a mobile, tablet or desktop computer.
We trained Anita from Somerset Cheese in blogging, as well as using social networks like Facebook and Twitter to further promote their work.
If you like this Cheese Company eCommerce website redesign and have a business that could benefit from a top quality website, give us a call on 01761 690019. If you would prefer to use our contact form you can find it here
- 182% increase in site traffic
- 112% increase in pages visited
- 149% increase in average visit duration
- 180% increase in unique visitors
View the live project