Perold Wine Cellar eCommerce WordPress Website

We designed and built a powerful eCommerce WordPress website for Perold Wine Cellar


An eCommerce WordPress website design for Perold Wine Cellar

Perold Wine Cellar specialise in selling the finest South African wine, in fact the Owner Gerhard Perold is the Great Grandson of none other than the Father of Pinotage – Abraham Izak Perold. Abraham developed the Pinotage grape variety by crossing Pinot Noir and Cinsault.

Gerhard wanted a bold, strong eCommerce website that’s easy to browse the high quality wine range on offer, whilst working seamlessly on any device. He also needed the site to explain the his heritage and expertise. The website also features a blog where Gerhard can expand the site and increase its visibilty on search engines.

It’s a customised WordPress website with WooCommerce providing the eCommerce functionality.

WordPress plus WooCommerce

We used a combination of WordPress and WooCommerce to create a great online shopping experience.

Our Process

​We established a typeface and colour pallet. Then we created an initial design visual of the website home page. At this stage we got Gerhard involved in the design process to provide feedback.

We then created wireframes for the layout and a couple of Photoshop visuals to create a style guide for the entire website.

Perold Wine cellar

Detailed view of the Wineries page (tablet view) and the shop page on desktop.

The final website features wonderful photos of South Africa to provide the perfect backdrop for the high wines on offer. The site is fully responsive and looks really good when viewed on a mobile, tablet or desktop computer.

We trained Gerhard how to use WordPress and WooCommerce.

Check out our work on Gerhard’s logo we designed for Perold Wine Cellar here

If you like this eCommerce website design for Perold Wine Cellar and you have a business that could benefit from a top quality website, give us a call on 01761 690019. If you would prefer to use our contact form you can find it here

Key Outcomes

  • 142% increase in site traffic
  • 105% increase in pages visited
  • 146% increase in average visit duration
  • 175% increase in unique visitors

View the live project