We designed and built an eCommerce WordPress website for a beadwork and jewellery designer
Heatherworks is the website of beadwork and jewellery designer Heather Kingsley-Heath who is renowned for her fantastic beadwork and jewellery designs.
Heather came to us as she was unhappy with her existing website, and after taking a look at it, we could see why. It was running on WordPress using some off-the-shelf theme and tons of plugins. It was slow, unresponsive and many of the plugins were conflicting with each other resulting in many elements of the site not functioning properly.
After discussing the obvious requirements (such as a site that actually works), we went through the finer details and came up with a site map and list of functionality that the site needed to include, which included e-commerce and a blog.
With that list in place, we started drawing up some wireframes to figure out the best layout for each of the pages, and how they would work across a range of screen sizes, including mobiles, tablets and desktops.
Once these had been agreed on, we moved over to Photoshop to sort out work some of the finer details, including typefaces, patterns, the colour palette and module spacing.
After a few rounds of revisions, we’d got to a stage where all concerned were happy to proceed to the development stage. We setup an beta version of the new WordPress eCommerce website on one of our private test servers so that both ourselves and Heather could access the work in progress. This ensured there was no ‘ta-dah’ or fanfare moment so that feedback could be given on a regular basis.
After the site had been bug-checked and cross-browser tested, we moved it over to Heather’s server to replace her old, barely functioning website, and unsurprisingly, the new one has been performing much better in all areas across the board. A noticeable increase has been with users browsing the site on tablets and mobiles which we put down to our improved layout and navigation design alongside the fast loading pages.