Dickies Workwear Catalogue Designs and Production

This portfolio includes two catalogues designed for Dickies Workwear

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“I have worked with Love Creative UK for approximately 4 years, and have always found them to be a very professional design agency, extremely reliable and responsive to last minute requests. The team is very friendly & courteous, with a wealth of experience that is evident right from the start when discussing initial concepts, through to the final stages of a project”.

Steve Guilford. Brand Manager Williamson-Dickie Europe Ltd.

After having Dickies Workwear as a client for several years, we had worked on various print jobs but we had never been asked to produce their flagship product catalogue. Having recently secured a large chunk of their European online and website activity we were very happy to be invited to produce some concept visuals for the catalogue. To our delight we won the business. This was to be by far our largest print, graphic design job to date. The catalogue design itself is 200 pages.

However, the real reason it was our largest print/design job to date was that we needed to produce it in 4 other languages. As well as English, we delivered French, German, Italian and Dutch versions. We designed the A4 catalogue universally for all languages enabling us make just a black plate change for each language. Quite a tricky task when you have some English words that when translated double in character length!


2018 Dickies Catalogue Design

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This project started in the summer of 2017. Which didn’t really seem that long after the delivery of the 2017 product catalogue. As with all previous projects we also art directed the photography.

Photography took place at a few locations – Merthyr Tydfil – Wales (kind permission of Willmott Dixon), Marshfield – which is just outside Bath (kind permission of MJ Church) and one a little closer to home in Ston Easton on Manor Farm.

The catalogue design consists of 176 pages and was produced in 3 languages (French, German and English). Print was handled by Steve Guliford with photography by Viewpoint Photography.

We liaised with the european members of Dickies workwear to ensure the project run smoothly and was kept on its tight schedule. There were a few hairy moments towards the end with the usual ‘few’ last minute changes, but nothing that wasn’t to much for us to sort out!

The catalogue design is A4 in size, and has been closely followed by a smaller A5 version produced in four languages, with Dutch being the fourth language.

We worked closely with Dickies Workwear brand manager throughout all jobs and liased/print managed with the printer making sure the process went smoothly. Local photographers, Viewpoint, took the shots whilst we art directed.

Highlight was receiving the final printed catalogues, a very proud moment for the Love Creative UK team.