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Perold Wine Cellar

Perold Wine Cellar

Logo design for South African wine specialists

Perold Wine Cellar owner Gerhard Perold approached us with a brief to create a new logo design and brand identity. We kicked off proceedings with a meeting to understand a little bit more about the business and Gerhard. Gerhard is a keen rugby player and coach, so we were keen to get some of Gerhard’s personality and obviously a link to his heritage expressed in the logo.

The first set of logos contained a version of our preferred design and also some other designs which also adhered to the brief.

Perold logo concepts
Perold Wine
Perold Wine Cellar

We pushed for our favourite and to our delight Gerhard agreed. The final logo design contains a graphic representation of a Springbok. The Springbok is synonymous with South Africa and especially South African rugby (the national team are known as the Springboks). With a few minor tweaks we cleverly combined the Springbok with a glass of wine. Fortunately Springbok horns are a very similar shape to a wine glass. With some minor adjustments to refine their shape, without losing the essence of a true Springbok representation, we were able to present a final logo that combined elements of Gerhard’s heritage, personality and area of expertise.

About Perold Wine Cellar

The owner of Perold Wine Cellar is Gerhard Perold. If you’re a wine connoisseur some of you may recognise the name, for Gerhard Perold is the Great Grandson of none other than the Father of Pinotage – Abraham Izak Perold. Yes, Abraham Izak Perold developed the Pinotage grape variety by crossing Pinot Noir and Cinsault. During his lifetime he also introduced 177 grape varieties in to South Africa.

So now Gerhard is utilising his wine heritage, expertise and knowledge to create Perold Wine Cellar. Perold Wine Cellar offer the finest South African Wines from three of the best South African wineries – Painted Wolf Wines, Seven Springs and KWV.

Rod Love

Thanks for reading. As you've got this far, we assume you're thinking about hiring a graphic designer? We'd LOVE to find out more.

Rod Love. Head Designer

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  • Perold Wine Cellar logo design
  • PEROLD Wine Cellar logo design
  • PEROLD Wine Cellar logo design