The following catalogues were designed and produced for Dickies Workwear and Dickies Streetwear. They are our largest print and design jobs to date. Each catalogue design is over 200 pages and printed in five languages – English, French, German, Italian and Dutch. They were designed universally for all languages enabling us to just make a black plate change for each language. Quite a tricky task, as some English words, when translated double in character length! Subsequent to the A4 versions we then produced them in an A5 condensed format. Again, in five languages.
A few stats...
Each catalogue design is over 200 pages
Each catalogue design was produced in 4 different languages
Each catalogue design was produced in 2 different formats - A4 and A5
The client was 100% happy with the final catalogues
Photography took place three locations, Merthyr Tydfil in Wales (kind permission of Willmott Dixon), and Marshfield, just outside Bath (kind permission of MJ Church). The last location a little closer to home in Ston Easton on Manor Farm.
Naturally we liaised with all the relevant European members of Dickies Workwear and Streetwear to ensure the projects run smoothly and kept to their tight schedule.
It was good to work closely with Dickies Workwear brand manager, Steve Gulliford, throughout all projects. We liaised with the printer to make sure the whole the print process went smoothly. Local photographers, Viewpoint took the shots whilst we art directed.
Highlight was receiving the final printed catalogues, a very proud moment for the Love Creative UK team.
From the client: “I have worked with Love Creative UK for approximately 4 years, and have always found them to be a very professional design agency, extremely reliable and responsive to last minute requests. The team is very friendly & courteous, with a wealth of experience that is evident right from the start when discussing initial concepts, through to the final stages of a project”.
Steve Guilford. Brand Manager Williamson-Dickie Europe Ltd.